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Projects cannibalisation rates quickly

Identify the cannibalisation effect on your core products and gain actionable insights for your sales strategies.
Infographic, Forecast demand and sales with artificial intelligence platform Datup

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Colchones El Dorado logo, Datup success story
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Calculate your cannibalisation rates in seconds

Learn from your data analysis the effect of your new product launches on your core portfolio.

Analyse your prices without limiting yourself

Use all available data on prices, promotions and products to more effectively establish the prices that your market will bear. Make this analysis dynamic and iterative, which will allow you to find the weak points in the competitive landscape.

Simulate and choose the best scenario.

Use forecasts of sales increases and cannibalisation rates to establish the best launch strategy for your product.