Grooming and cleaning

Berhlan

Berhlan is a Colombian powerhouse in the manufacture of hygiene solutions, standing out for its versatility both in its own brands and for third parties. With Datup, the company enhances its operational agility to respond to the changing dynamics of the mass consumer and institutional care market.

Born with an initial focus on home care products, Berhlan has experienced constant expansion over the past few decades. He has managed to diversify his expertise into the personal and institutional hygiene segments with high quality standards. The company has established itself as a research, formulation and manufacturing center for private brands and external customers. Its ability to develop highly efficient detergents and cleaners positions it as a relevant player in retail. Its portfolio ranges from industrial detergents to personal hygiene products, focusing on chemical innovation and the development of tailor-made formulas for various markets. The implementation of Datup will allow Berhlan to balance its production capacity with the fluctuating demand of its private brand customers. This improves the rotation of chemical raw materials and provides greater precision in the dispatch of finished products.

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