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This Colombian company began its journey manufacturing traditional laundry soaps. Over the years, his career allowed him to expand his expertise towards the development of more specialized detergents and cleaners. Founded approximately in 1968, Dersa has managed to remain current in the Colombian domestic market, competing with large multinationals thanks to the loyalty of its consumers and the effectiveness of its brands. Its current portfolio includes a complete line of production and marketing of detergents, soaps and cleaning products for the home and industry under its own brands. By integrating Datup, Dersa will be able to better align its production cycles with the seasonal demands of the cleaning market. Optimization of finished product inventory levels and greater efficiency in primary distribution to large stores are expected.
