Pharmaceutical

JGB

JGB is one of the largest pharmaceutical companies in Colombia, with a legacy of trust in health care in the region. By integrating Datup, the laboratory modernizes its planning to ensure that its essential products, present in each kit, are distributed with maximum efficiency.

With a history dating back to the 1930s and 1940s, JGB established itself as a traditional pharmaceutical laboratory in Colombia. It has been a fundamental pillar in the development of accessible health solutions for the population.

The company has managed to position its brands throughout the country through mass retail channels. Their achievements are reflected in the permanence and trust that consumers place in their basic health lines. He specializes in the development of OTC (over-the-counter) medications, pain relievers, flu products and personal care. To this end, it has a structure that employs hundreds or even thousands of collaborators depending on the scale of operation.

Through Datup, JGB projects a perfect synchronization between its industrial production and the seasonal demand for flu and OTC products. This raises the level of service in drugstores and supermarkets, maximizing the reach of their products.

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