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Datup is a SaaS solution of demand forecasting and inventory optimization focused on the supply chain management, mainly driven by artificial intelligence, data science and machine learning.
We were born in Bogota, Colombia, and today we operate with customers all over Latin America and Europe, helping medium and large companies in manufacturing, distribution, retail, mass consumption, pharmacy and more to transform the way they plan their demand and inventory.
Founded in 2019 through Paola Serna, Ramiro Chaparro Vargas, Jullie Torres and Felipe Hernández Anzola, Datup combines advanced analytics, data integration and real-time collaboration to turn supply chain planning into a predictive, agile and cost-effective process.
Datup was born to address a palpable problem in global supply chains: traditional ERP systems showed What had happened, but no What was about to happen.
The founders, with years of experience in technology and operations, identified this gap when working with managers and executives who were suffering from Inaccurate forecasts, Stock bankruptcies and Excess inventory.
Since its launch, Datup has evolved into a comprehensive predictive analytics platform, capable of anticipating demand, optimizing inventory and connecting supply, demand, sales and financial teams under a single, data-based S&OP flow.
At Datup, we are convinced that the future of the supply chain lies in data, where equipment ceases to be operational and becomes more strategic.
“We accelerate the way to do more, do better and be meaningful!”
We accelerate the way to do more, better and with purpose. We empower operational decisions using Artificial Intelligence to create accurate, sustainable and resilient supply chains.
Classification of the portfolio according to its profitability, stability and rotation speed.
Through our portfolio classification, we help you to clearly identify which your strategic products are and which do not provide value.
This will allow you to make informed decisions: from refining your offer to promoting specific marketing campaigns.
Our analysis is not only general, but it breaks down performance by location, allowing you to focus your resources exclusively on what generates profitability.
An efficient supply chain requires anticipation; operating blindly is a risk you can't take. To avoid this, you need clear planning horizons, and this is where forecasts are of fundamental importance to ensure business continuity. At Datup, we work with machine learning models that learn from market behavior, promotions and seasonality to deliver forecasts with up to 95% accuracy, depending on your historical data and the nature of your industry.
Modern organizations cannot afford to operate with disconnected departments. The key is collaboration based on real data: we integrate Marketing, Sales and Finance so that you stop making partial decisions by department and start executing joint and informed strategies. With Datup you have access to shared dashboards, scenario planning and real-time metrics to align decisions between demand, supply and finance.
The efficiency of your supply chain depends on inventory management. In order for your forecast to translate into results, we optimize your supply: we calculate delivery times (Lead Times) real and we configure dynamic security stocks. We automatically adjust your reorder points to ensure you buy just enough and avoid both overstock and breakage. Dynamic stock level recommendations to reduce shortages and overinventories, balancing working capital and service level.
Lowering the opportunity cost of information is vital for your organization. We facilitate access to data so that everyone, from the operation to the C-Level, can get immediate answers. With ALAIA, not only do you see information in seconds, but you also receive strategic advice: pose a business challenge and get a detailed roadmap to solve it.
It integrates with ERP, CRM, WMS and TMS (such as SAP, Oracle, Odoo, Netsuite, and others) and external sources such as climate, economic indicators or POS data.
Achieve up to 95% accuracy in your forecasts (exceeding 70-80% of traditional methods). At Datup, we don't believe in magic numbers or black boxes. We provide you with clear scenarios and analyze the bias of your data so that you understand the Why of each figure. Stop relying on intuition and start making decisions based on calculated risks and solid evidence.
Stop blindly managing your portfolio. Classify it precisely. Our platform integrates advanced SKU segmentation as standard. We apply matrices ABC, XYZ and FSN so you understand not only how much you're selling, but also the profitability and volatility of each product. We transform your list of items into a strategic matrix so that you focus your resources where they really matter.
Industry-Leading Time-to-Value: 5 Weeks. We minimize the gap between hiring and results. With a start-up of just 5 weeks, you get visibility and data to decide quickly, ensuring a considerably faster return on investment than with traditional solutions.
Since you decide to move forward with Datup, you have the necessary help to move forward with adoption in your organization, starting with the Customer Succes teams and the technical team willing to help you.
Datup includes Alaia, the assistant specialist in Supply Chain and trained with your data, for quick queries, specific analysis, creation of tables and more. A Supply Chain expert who knows your operation very well.
Datup operates under a flexible SaaS model that optimizes your cash flow. The pricing structure is proportional to the load of data and active modules, allowing efficient budget management without heavy infrastructure or unnecessary fixed costs.
“They understood our specific needs in demand planning and inventory management.”
— Head of Logistics and Sourcing, L'Occitane
“With Datup, we found an artificial intelligence platform that, without being a custom development, adapted perfectly to our business rules.”
— Alejandra de Valdenebro, Corporate Supply Chain Manager
“AlAia, has allowed us to interact with our database and allows us to detail an analysis of causes and corrections that are shaping the tool, the analysis of data and operation.”
— Edwin M. Roa Rojas,Head of Sourcing, Crepes and Waffles
