Relex: What it is, features and prices (2025)

Comparison table between Datup and Relex Solutions

Feature	Datup Modern AI	Relex Solutions
Main Focus	Comprehensive platform for retail with integrated planning, inventory, purchasing, and distribution modules. Integrated AI assistant that responds on the platform and WhatsApp.	Enterprise solution specialized in supply chain optimization and advanced demand planning.
Implementation Time	Less than 5 weeks FAST Agile and flexible setup, ideal for companies that need immediate results.	12-24 months implementation. Requires dedicated teams and specialized external consultants.
Required Investment	Competitive and scalable pricing model. Return on investment in months, not years.	Investment in the millions. Requires a robust budget, and ROI may take years.
AI/ML Technology	Machine Learning that learns from your specific data. Models adapted to your business with continuous improvement.	Advanced machine learning algorithms for global enterprise-scale prediction.
Ease of Use	Easy-to-adopt tool with 24/7 AI assistant available. Intuitive interface designed for business users.	Requires extensive training and specialized technical personnel for daily operation.
Support	Personalized support in Spanish. AI assistant answers questions on the platform and WhatsApp. Continuous local support.	Structured global support, primarily in English. Requires formal tickets and standard response times.
Complexity	Modern and agile solution. Does not require dedicated teams or external consultants for operation.	Robust but complex solution. Needs dedicated teams and may require consultants for changes.
Ideal Customer Profile	Companies that value agility, innovation, and quick results. Ideal for dynamic markets in Latin America.	Large multinational corporations with established operations and significant budgets.

Relex Solutions vs Datup: Key Features

Demand planning

The Relex software is capable of generate demand forecasts, integrating historical data, market factors and buying behaviors. It uses machine-learning to capture the “drivers” of demand (seasonality, promotions, location, etc.) and offers visibility of uncertainty scenarios (probabilistic planning) to be prepared for changes in demand.

On the other hand, Datup it also has demand forecasts of up to +95% accuracy and includes + 200 external variables that reinforce the analysis. In addition, to estimate demand by SKU, product category and location. It also calculates up to 7 scenarios to make decision-making more flexible, and has a collaboration panel to plan demand together with other key teams such as sales, finance and operations (S&OP).

Inventory, Replenishment and Supply Chain Management

The whole issue of replenishing stock, assigning products and planning for different channels is done automatically with Relex. You can see what's happening at every point in your supply chain and react quickly when something changes on the fly.

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In Datup Do you have the inventory optimization module which allows you to know where and when you need to replenish inventory taking into account business rules and lead times. It also has intelligent reorders and suggestions based on demand analysis and your sales and inventory data.

Technology and AI

Datup: predictive AI with +200 variables Datup uses artificial intelligence models that analyze more than 200 external variables (weather, trends, seasonality, events) to improve forecast accuracy up to +95%.

Your Alaia virtual assistant automates queries and generates proactive alerts.

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‍Relex: Machine Learning for Retail Relex employs advanced machine learning and prescriptive optimization models, specially designed for the needs of retail and store inventory management.

Integrations

Datup integrates with: ERP systems (SAP, Oracle, Microsoft Dynamics), WMS (Warehouse Management Systems), Fast integration in 4-8 weeks.

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Relex integrates with: ERPPOS (Point of Sale) Systems Robust but complex integration (6-12 months)

Pros and Cons of Relex and Datup

Software	Pros	Cons
Datup	1. Fast implementation (less than 5 weeks) that allows for immediate results. SPEED 2. Accessible investment with ROI in 3-6 months, not years. 3. Integrated AI assistant available 24/7 on the platform and WhatsApp. 4. Intuitive interface that does not require extensive training or dedicated technical teams. 5. Personalized support in Spanish with continuous local assistance. 6. Comprehensive platform with fully integrated planning, inventory, purchasing, and distribution modules.	1. Lower global brand recognition compared to established competitors. 2. May require adaptation for extremely complex operations of large multinational corporations.
Relex	1. Robust and proven solution with high-profile clients like Carrefour and MediaMarkt. 2. Advanced machine learning algorithms for global enterprise-scale operations. 3. Specialized capabilities in assortment optimization, pricing, and promotions for large retailers. 4. Infrastructure designed to handle very complex and multi-country operations.	1. Long implementation of 12-24 months which delays the time-to-value. SLOW 2. Initial investment of millions of dollars, out of reach for many companies. 3. Requires dedicated technical teams and external consultants for implementation and operation. 4. Complexity that may be excessive for medium-sized companies or those with less sophisticated operations. 5. Support primarily in English with formal processes and standard response times.

Main differences between Datup and Relex

Difference	Datup	Relex
Implementation Time	Speed Datup: Agile Implementation Datup integrates with your ERP, WMS, and TMS systems in 4 to 8 weeks, allowing you to start optimizing inventory and obtain results much faster than other options on the market. There are no extra costs for implementation	Complexity Relex: Complex Implementation Relex requires 6 to 12 months for implementation due to its need for deep adaptation to each business. This implies greater consulting resources and internal team time.
ROI	Short term Datup delivers immediate value Thanks to its fast implementation, Datup generates ROI in 3-6 months. Companies see up to 30% reduction in inventory from the first few months	Long term Relex requires long-term investment Relex's ROI materializes in 12-24 months, mainly due to implementation costs and the time needed to fully integrate the platform.
Pricing Model	Flexible Datup: SaaS with Flexible Subscription Monthly subscription model accessible from the cloud, without the need for large upfront investments. Ideal for medium-sized companies seeking scalability without compromising budget	Licensing Relex: Licensing by Company Size Licensing model that varies depending on the size of the organization, which can result in significant costs for implementation and maintenance.

When to choose Relex and when to choose Datup?

Datup is ideal for:	Relex is ideal for:
Company Profile: ✅ Medium to large companies looking to optimize inventory quickly ✅ Retail and mass consumption requiring accurate forecasting ✅ Manufacturing requiring distribution optimization ✅ Organizations that need short-term ROI (3-6 months) ✅ Teams that value agile implementation and personalized support ✅ Companies with products that have expiration dates ✅ Businesses seeking automation with a virtual assistant Datup Success Stories: Retail, mass consumption, and manufacturing companies have achieved up to a 30% reduction in inventory, improved availability, and reduced stockouts.	Company Profile: ✅ Large retail chains with very complex operations ✅ Supermarkets needing assortment optimization ✅ Retailers with a strong focus on price and promotion management ✅ Companies with budget for long implementations ✅ Organizations that can wait 12-24 months for ROI Featured Relex Clients: Carrefour, MediaMarkt, and Coop, primarily large European retailers.

Datup is ideal for:

Relex is ideal for:

Company Profile:

✅ Medium to large companies looking to optimize inventory quickly

✅ Retail and mass consumption requiring accurate forecasting

✅ Manufacturing requiring distribution optimization

✅ Organizations that need short-term ROI (3-6 months)

✅ Teams that value agile implementation and personalized support

✅ Companies with products that have expiration dates

✅ Businesses seeking automation with a virtual assistant

Datup Success Stories:

Retail, mass consumption, and manufacturing companies have achieved up to a 30% reduction in inventory, improved availability, and reduced stockouts.

Company Profile:

✅ Large retail chains with very complex operations

✅ Supermarkets needing assortment optimization

✅ Retailers with a strong focus on price and promotion management

✅ Companies with budget for long implementations

✅ Organizations that can wait 12-24 months for ROI

Featured Relex Clients:

Carrefour, MediaMarkt, and Coop, primarily large European retailers.

FAQs

What is the main difference between Datup and Relex?

Primarily in its accessibility and approach. Datup is a more agile solution, with an intuitive interface and a faster deployment model. Relex is a platform aimed at large corporations, with greater complexity in its configuration and customization. In addition, Datup incorporates Alaia, a virtual assistant with artificial intelligence trained for Supply Chain that facilitates interaction with the platform.

Is Datup cheaper than Relex?

Yes, Datup offers a more accessible licensing model than Relex. Relex is positioned in the premium segment of the market, with significantly higher licensing and implementation costs. Datup offers scalable plans that allow growing companies to access advanced forecasting technology without the large initial investment required by Relex.

How long does it take to see results?

With Datup, companies usually see the first tangible results 4 to 8 weeks after implementation, thanks to its agile onboarding process. Relex, due to its greater complexity and need for deep customization, generally requires between 3 and 6 months for a full implementation.

Do both platforms integrate with ERPs?

Yes, both Datup and Relex offer integrations with the main ERP systems in the market such as SAP, Oracle, Microsoft Dynamics and others. Both platforms have robust APIs and pre-configured connectors that make it easy to synchronize data.

Does Relex have a virtual assistant like Datup?

No, Relex does not have a conversational virtual assistant comparable to Alaia. Relex focuses on traditional interfaces with dashboards, configurable reports and specialized modules that require manual navigation.